And that's not all by a long shot... studies by well-respected think tanks like Bain & Co., Harvard University and many others show huge benefits for restaurants with loyalty schemes. A 2014 Deloitte study discovered that 86% of people would join a loyalty scheme offered by the restaurant they visited most often.
Imagine that: 8 out of 10 of your customers join up and then all of this comes into play...
Over the past couple of years we've seen this play out at DinerMojo restaurants so have seen first hand that these aren't just a bunch of figures generated by think-tanks that don't have any bearing in the real world. For example, we really do have the evidence now that DinerMojo members spent almost 20% more per head than non-members at the same venues.